Case Study

Hechizos
de Amor

How we transformed a local flower shop in Bogotá into an e-commerce store that tripled its organic traffic and doubled its online sales in 4 months.

ClientHechizos de Amor
IndustryFlorist / E-commerce
Duration4 months
Year2025
floristeriahechizosdeamor.com
🌹
Hechizos de Amor
Screenshot of the site here
3xOrganic traffic
2xOnline sales
0.8sLoad time
95+PageSpeed Score
✿ ✿ ✿
01 — TRANSFORMATION

Before vs After

Before
Previous site — generic template, slow (+5s),
no catalog, no SEO, vulnerabilities

Screenshot of the previous site here
→
After
New site — premium design, <0.8s,
full e-commerce, optimized SEO

Screenshot of the new site here

⚡ Performance

  • 5.2s load→0.8s load
  • PageSpeed 32→PageSpeed 95+
  • No cache→LiteSpeed Cache
  • Google Fonts→Local WOFF2

🔍 SEO & Visibility

  • 0 keywords in top 100→25+ ranking
  • ~200 visits/month→~600 visits/month
  • No meta tags→Rank Math optimized
  • No Schema→Product + Local Schema
02 — RESULTS

The numbers speak

Monthly organic traffic
~200→600+
Monthly organic visits over 4 months.
Monthly online sales
~8→20+
Direct orders from the website.
Load time
5.2s→0.8s
85% reduction in load time.
ROAS Meta Ads
0→3.5x
$3.50 for every peso invested.
✿ ✿ ✿
03 — GALLERY

The final result

Homepage — Desktop1200 × 750
Product pageScreenshot here
Mobile viewScreenshot here
04 — CONTEXT

The challenge and the solution

✕

The problem

  • Slow site (+5s) with a generic template
  • Zero Google ranking
  • No catalog — orders only via WhatsApp
  • Design that didn't reflect the brand
  • Card skimmer detected
✓

The solution

  • Complete WordPress + WooCommerce redesign
  • SEO strategy with Rank Math
  • E-commerce with cart, payments, shipping
  • Romantic, premium visual identity
  • Security remediation + Wordfence
✿ ✿ ✿
05 — PROCESS

How we did it

Week 1–2
Audit & Strategy
Analysis of the previous site, Bogotá florist keywords, benchmarking, and architecture.
AnalyticsSearch ConsoleScreaming Frog
Week 3–4
UI/UX Design
Design in Figma with a romantic, premium aesthetic. Wireframes, product, checkout.
FigmaIllustrator
Week 5–8
WordPress + WooCommerce development
Custom theme with the Lumik plugin, custom widgets, LiteSpeed, WOFF2.
WordPressWooCommercePHPLiteSpeed
Week 9–12
SEO + Ads + Content
Rank Math on-page, Meta Ads, bouquet photography production.
Rank MathMeta AdsSony A7 IV
Ongoing
Full-service management
Security, social media, audiovisual, optimization, and support.
WordfenceInstagramPremiere Pro
06 — SERVICES

What we deliver

Design & Development

Custom WordPress theme, proprietary Elementor plugin, e-commerce.

SEO

On-page, keywords, schema, sitemap, local SEO for Bogotá.

Meta Ads

Facebook + Instagram campaigns, Bogotá targeting.

Photo & Video

Sony A7 IV photo session for catalog and social media.

Security

Wordfence, SSL, skimmer remediation, 24/7 backups.

Performance

LiteSpeed, WOFF2, lazy loading, Score 95+.

07 — FULL SCOPE

Everything did it

🌐

Website

Design, development, hosting

🔍

SEO

Audit, keywords, on-page

📢

Meta Ads

Campaigns, creatives

💰

Google Ads

Search, remarketing

📸

Photography

Product, lifestyle

🎬

Video

Reels, stories, promo

📱

Social Media

Strategy, community

🔒

Security

Wordfence, SSL, hardening

✿ ✿ ✿
08 — CONTENT & SOCIAL

Beyond the website

📸

Product Photography

Bouquet and arrangement sessions for catalog and social media.

🎬

Video Production

Reels, stories, behind the scenes, seasonal videos.

📱

Social Media Management

Strategy, calendar, design, community management.

30+
Monthly posts
15+
Reels produced
200+
Product photos
4
Platforms

Zytrox didn't just build us a pretty site — they built us a site that sells. In 4 months we tripled our traffic and now we get orders directly from the website.

Client — Hechizos de Amor

Florist in Bogotá · 20 years of experience

LIVE PROJECT

See the result with your own eyes

🌹 floristeriahechizosdeamor.comVisit the live site →

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